Pure UBU



21st October 2016 – Review by Andy

Pure UBU (pronounced ‘OO-BOO’) is named after Purity’s faithful canine friend ‘UBU’, a maverick, brim full of character and the unofficial protector of Purity’s secrets. God love him, the dog is mad, but an inspiration to all who enjoy doing what they do and who want to be loved for being what they are.

Pure UBU (4.5% ABV) is a distinctive, full flavoured beer with a sweeter finish. Brewed with English Maris Otter, Crystal, and Wheat malts, with Pilgrim and Cascade hops. Winner of seven awards.

I enjoyed a couple of pints of Pure UBU a week before on tap in The Snug pub in St Albans. After a 20 minute wait to get served – the joys of going out on a Saturday night with the trendy people I suppose – they arrived and these pints were outstanding, literally a 10/10, up there with some of the best beers I’ve tasted.

So, I was thoroughly looking forward to trying it again, this time via the bottle.


Once opened, it smelt great but when I tasted I have to say, I was slightly disappointed, it didn’t taste as good as on draught. A fall from grace, however there was a long way to fall.


Putting the comparisons aside, it is still a very quaffable beer by the bottle, smells and tastes like an individual craft beer full of hops, with a fresh sweet taste and a bitter aftertaste.


I built this beer up a little too much, although it was very enjoyable it wasn’t as good as on draught. If you find it bottled give it a go, it is decent enough.

If you find it on draught – simply enjoy!


Twitter: @Purityale

Instagram: @purityale


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