New fashioned cider makers, Pulpt, have secured a listing of their new fruit flavoured cider with a national retailer. Available now across 364 TESCO superstores and 10 TESCO metro stores, Melba is the latest offering from Pulpt, the Somerset cider makers shaking up the category with their contemporary spin on a traditional drink.
Available in 500ml bottles, and sitting at a quaffable 3.4% abv, Melba is a blend of classic, flavoursome cider apples with real white peach & Scottish raspberry natural essences. This follows on the back of the success of Pulpt’s core brand, Flare, now available in 896 TESCO stores nationally, enabling easy access for consumers who want a true, modern craft cider experience.
Pulpt co-founder, Al Collar, said: “We are delighted that Melba has been given such a prominent platform to showcase what awesome cider is all about.” He continues:” So many flavoured ciders in the market are more like an alcopop – all sugar and artificial flavour without any character. Thanks to using fresh apple juice rather than dull concentrate and listing the ingredients and the flavour profile on pack, Melba gives drinkers the opportunity to have an authentic and honest fruit cider experience.”
TESCO cider buyer, Matthew Moreton, is equally as pleased with the latest addition to the TESCO cider lineup: “Pulpt Flare cider has been in national distribution since 2021 and is a key part of our craft portfolio.” He continues: “So when Al and Jim brought me this lower abv fruit cider, I was really excited by its possibilities. I can’t wait to see how customers respond!”
Standing apart from the mainstream cider crowd with its contemporary design and high juice content Pulpt is on a mission to change the way cider is perceived. Melba is the first in a series of new product releases for Pulpt in what promises to be a fun and busy 2024 for the award-winning, independent cider maker.
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